#drinkport | “Who Is Gen Z?”

I was inspired to start this podcast after I read the annual wine report from Silicon Valley Bank (this was back in January, mind you), and it didn't exactly paint the brightest future for wine consumption.

The report confirmed once again that millennials and Gen Zers aren't big wine drinkers, and that wine consumption is growing only among those 60 years and older.

In this premiere episode of #drinkport — a podcast uncorking a conversation about Port wine in the United States — I want to get to know Gen Zers better… not because I'm a slightly skeptical or cynical millennial, but because this generation genuinely intrigues me. And rightfully so.

In this first podcast episode, I chat all-things Gen Z with my childhood friend, Boston-based writer and teacher of Gen Z, Christian Harrington.

What do you think — can we teach Gen Zers to enjoy wine?

Cheers,
Rebecca