Wellness is in, and it’s causing an increase in Port wine sales, believe it or not.

Research suggests that the global Port wine market is expected to reach more than $774 million by 2030.

What’s driving this growth?

The perceived health benefits of Port wine are contributing factors: the reduced risks for heart disease and stroke, improved immune function, the management of cholesterol levels… the list goes on.

I’ll be the first to admit that I’m all about health and wellness, and I have been for some time. We only get one body to carry us through the journey of life, so it makes sense to treat it well. And spoiler alert: no one will take care of your health but you.

Is Port wine good for you?

While sipping wine may not seem like self-care, it can be in moderation. And it is for me. Treating myself to a glass of wine among friends and family is the ultimate luxury, and it’s my favorite way to unwind.

Let’s uncork some of the top health benefits of Port wine together:

1. Rich in antioxidants

The grapes used to make Port wine are rich in resveratrol, a polyphenol found in some plants and fruits, which acts as an antioxidant.

2. Anti-inflammatory

Resveratrol also has anti-inflammatory properties that are suggested to prevent chronic diseases. Resveratrol is also thought to improve heart health by reducing bad cholesterol, preventing clots, and protecting against artery damage.

3. Improved mental health

In moderation, research suggests that drinking Port wine may improve mental and brain health by lowering the risk of depression and dementia.

4. A ‘healthier’ dessert alternative

For those who cannot eat dairy or gluten, Port wine is a sweet dessert alternative. One of the benefits of a glass of Port is that it can be as indulgent and celebratory as a piece of cake.

5. Digestive aid

It’s called a digestif for a reason. Port is a fortified wine. It’s higher in alcohol content, which is thought to aid digestion as alcohol stimulates digestive enzymes, especially after a big meal.

6. Longevity

Allegedly, one of the oldest living humans (on record) was 122 years old when she passed away. She credited her longevity to olive oil, chocolate, and Port wine, among other habits. And while this stat is amusing, what’s more factual about Port wine’s link to longevity is its high levels of resveratrol, which is suggested to reduce oxidative stress on cells. This translates to slower cell death and a longer life expectancy.

Now all of this is not to say that Port wine is the ultimate elixir of wellness, good health, youth, beauty — or whatever kind of well-being you’re after. In moderation, however, it does have its perks.

And while the word moderation may seem to have a negative connotation to it when associated with indulgences like wine, there’s a reason why Port wine is served in small glasses.

Good things are meant to be savored.

Cheers,
Rebecca